“If I write enough lines, I know I’m gonna find it.”
The Persona produces electro-pop alternative hip hop: hip hop tinged with electro, house, and industrial, as well as other genres of music. The Austin-based performer’s live shows feature a stage presence that ventures from punk rock attitude to hip hop braggadocio to sly indie irony—all backed by an integrated light show.
The Persona has been influenced by acts such as Nine Inch Nails, Daft Punk, Mindless Self Indulgence, Beck, Air, Outkast, Missy Elliott, and Basement Jaxx.
It’s difficult to compare [The Persona] to any one sound or any one person. He has truly created his own sound with his mixture of hip-hop and electronica.